Etsy “Greatness in the Making”
As the Summer 2021 Olympics approached, we saw the perfect opportunity to tell the stories of the Etsy makers, rather than the buyers. Perfect timing too, as we saw a lot of similarities between the athletes and the makers - both spend their entire lives training, working and honing their craft so that one day, they eventually reach greatness. It’s a journey that takes dedication, passion and of course, believing in yourself.
Directed by Andre Muir / Smuggler