LG Mobile "What’s It Gonna Take?"
This campaign was a big, provocative dare that challenged viewers to question their blind-loyalty to other smartphone brands. The work paired innovative features on LG’s new flagship phone with a mix of celebrities and influencers to find out what it will take to switch to something better.
Directed by TRAKTOR
Additional spots supported the hero film by highlighting unique features of the new LG phone.
1 | Boombox Speakers “Hula”
2 | AI Camera “Dogs”
Directed by Björn Rühmann / Smuggler