Loopholes Cereal
Nearly 1 in 4 menstruators in America don’t have access to period care products, and many of these menstruators have to make the brutal choice between buying food and buying pads or tampons because there are no major government programs in place to support period care. So this absurd problem required an absurd solution: Loopholes Cereal, the only cereal with a cycle's worth of pads and tampons in every box, and because they're in a box of food, the government pays for them with SNAP.
Loopholes Cereal Jingle
Activism & Reach
It was important to us to use every inch of the Loopholes Cereal box to inform but also encourage action. Every box of Loopholes drives to our website where a visitor can easily contact their local representative to encourage them to support The Menstrual Equity for All Act, donate to an organization and learn more. The box also included a pre-written and perforated postcard on the back for an easy mailer. All around the box was designed for political engagement and support of this comprehensive bill which aims to ameliorate period poverty in America.
100+ boxes were assembled and sent to influencers and legislators around International Women’s Day 2022.
