Smirnoff Global "Infamous Since 1864"

Smirnoff’s first global campaign in 25 years tells a story of intrigue, mischief and subversion. This campaign traces the heritage of Smirnoff from its Russian roots through modern times, following the bottle as it is hidden, exiled and bootlegged around the world. Some stories are famous, others are infamous.

Directed by Rupert Sanders / MJZ


After the launch of the “Infamous Since 1864” campaign, we created a series of films that highlighted a signature Smirnoff cocktail. But these aren’t just any old drinks, these drinks are infamous.

1 | Soda Smash

2 | Espresso Martini

3 | Dirty Martini

Directed by Rupert Sanders / MJZ